The infographic focuses on repeat sales in the aviation industry. “Why Should we Care About Aviation Marketing Campaigns?” “Why can’t we just find a price that works, create an ad that works, and keep running that all the time?” This was the most intelligent question we’ve had in a long time – unfortunately the person who asked it wanted to remain anonymous! Disingenuous campaigns or marketing strategies can ruin your credibility and your relationships with regular customers.
There is probably a natural cycle to repeat purchases – one of our clients knows that his clients tend to make a purchase every three years. He keeps in touch with them during that three year cycle with monthly newsletters. And he sends birthday cards. He also does email marketing. Targets them using digital campaigns. Makes certain his company gets found on all the search engines if his customer is ever looking for that product or service.