There are a few common issues that website users get really frustrated with, such as slow loading pages, annoying popups and tiny, unclear content that is difficult to view. However, one of the biggest problems is a website that isn’t responsive. So when somebody accesses a website from their phone or iPad and they have difficulty navigating around the screen because the website doesn’t adapt to the device.
This infographic created by UK Web Host Review showcases 25 features every online business must have in 2017 that would improve your online presence of your business for sure.
Okay so it might frustrate people, is that such a big deal? Well if you are using your website to generate business leads then it is a major problem. 97% of the UK population have mobiles and the percentage of people accessing websites via their mobiles is increasing every day. The percentage of people accessing your website by phone can vary sometimes depending on the typical demographics of your customers.
Also, the type of service that you sell may mean that you have higher or lower numbers of visitors using their mobile phones to access your website. However, the most important factor here is that a huge percentage of people accessing your website will be doing so by mobile. In two years time, you can expect that percentage to be even higher.
So if you don’t already have a responsive website then you really should be thinking about getting one very soon. The stats in terms of business conversions say everything. For example, 52% of users said that a bad mobile experience made them less likely to engage with a company. Can you really afford to be missing out on that percentage of potential business? The short-term costs of setting up a responsive website will soon be justified by the increased revenue generated by a user-friendly website for mobile users.