Ecommerce just keeps getting more and more complex. The 2020s have brought on an explosion in online retail, and with it, an even bigger expansion of technology created to help make the process smoother, faster, more efficient, and more user-friendly.
Getting your tech stack right can make or break an ecommerce retailer in the digital age. The number of tools and software options (which is always growing) can be overwhelming.
When researching the tools that will work for your business now and in the future, it’s essential to think about how technology is advancing and propelling the ecommerce industry further into the digital age.
Where online retailers once had to develop expensive, proprietary on-premise systems, there is now an ever-widening web of software-as-a-service (SaaS) tools that, when combined together into one stack, meet retailers’ current needs, while setting them up to be able to grow and scale along with the industry.
In order to build an essential tech stack, retailers need to focus on nine main areas of technology. Product information management (PIM), digital asset management, product lifecycle management, enterprise resource planning, ecommerce platform, multichannel listing management, analytics, payment processing, and inventory and order management.